News: The Urgency contest and New Album

THE URGENCY AND ACTIVISION TEAM UP FOR GUITAR HERO® METALLICA® CONTEST ON ALTERNATIVEADDICTION.COM, THE URGENCY’S SELF-TITLED DEBUT IN STORES APRIL 21, FRESH FROM A WEEK’S WORTH OF STELLAR PERFORMANCES AT SXSW, THE URGENCY WILL TOUR BRIEFLY WITH 311 BEFORE GOING OVERSEAS WITH THE BLACKOUT, HOLLYWOOD UNDEAD, AND SILVERSTEIN, BAND TO PLAY AT BAMBOOZLE ON MAY 3

The Urgency and Activision, the makers of Guitar Hero® Metallica® have teamed up with Alternative Addiction to bring you a cool prize pack that includes a copy of Guitar Hero® Metallica® for (Xbox 360 or PS3) plus an exclusive kick drum pedal, plus a copy of the Urgency's self titled new album, due out April 21st! Enter the contest here: http://www.alternativeaddiction.com/win/giveaways/guitarhero.asp

The Urgency, fresh from a week’s worth of breakout performances at SXSW, is preparing the release of its self-titled debut on Mercury Records April 21. That same day the band will launch a brief tour with 311 in Knoxville, Tennessee.

A stop at Bamboozle on May 3 and an overseas tour with The Blackout, Hollywood Undead, and Silverstein will follow.

Influenced by post-hardcore bands such as At the Drive-in, and Glassjaw, The Urgency mixes in a more seductive pop groove to their sound. A collective by way of Brooklyn meets Burlington, Virginia, the diverse songs on The Urgency’s debut remain consistently powerful and intensely memorable. “Fingertips,” the record’s opening track as well as the band’s first single, is a steamy, sexually-charged rocker about seduction. Elsewhere, the group weaves in elements of punk (“Crimes,” which starts soft and explodes into a speedy chorus), Police-style rock (“Stop”), and contemplative pop (“Memories”), and even ventures into the ethereal, as the dreamy, muffled “Lullaby” gently winds down the album.

Teaming up with producer David Bendeth (Paramore, Breaking Benjamin, Bruce Hornsby) before ever signing a record deal, the band, managed by Evan Rogers and Carl Sturken of SRP management (who discovered Rihanna), eventually signed to Island Records. Their self-titled debut will be in stores on April 21 via Mercury/Militia Records.

Pre-order The Urgency’s self titled album here: http://www.cduniverse.com/productinfo.asp?pid=7759786&frm=lk_alternative

Be on the lookout for The Urgency when they hit the road.

THE URGENCY TOUR DATES WITH 311

April 21 - Knoxville, TN @ The Valarium (CD in stores)
April 22 - Myrtle Beach, SC @ House of Blues
April 23 - Charleston, SC @ The Music Farm

May 3 - East Rutherford, NJ @ Bamboozle


THE URGENCY TOUR DATES WITH The Blackout, Hollywood Undead, and Silverstein

May 15 – Dublin @ Academy
May 17 – Cardiff, Wales @ Solus
May 18 – Yeovil @ Westland Leisure Complex
May 20 – Manchester @ TBA
May 21 – Norwich @ Waterfront
May 22 – Wolverhampton @ Wulfrun Hall
May 24 – Leeds @ Slam Dunk Festival
May 25 – Glasgow @ QMU
May 27 – Newcastle @ Universtiy
May 28 – Liverpool @ Academy
May 29 – London @ TBA

For more information, see www.myspace.com/theurgency.

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